International Passive Fire

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International Passive Fire, the UK's leading manufacturer and supplier of intumescent, fire retardant & fireproof paint, with barely any online presence. What they do is very niche, which comes with advantages and disadvantages.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network


To specifically target IPF's niche through relevant search terms, and avoid attracting the wrong audience.


We had to be very careful with how we approached the content on IPF's landing pages; they needed to be extremely specific about the search term that is assigned to the page, as well as incredibly informative to the audience reading the content. This ensured relevancy and trustworthiness for the key phrases. Next was to acquire referrals from other websites within a similar industry so that IPF gain authority and appear higher on Google for the things they are deemed relevant for. Whilst all the above was happening, our web development department were working on correcting all technical issues affecting the website's performance, this also helps the SEO of the site in many ways.


A combination of the above allowed us to dramatically increase IPF's organic traffic in just a few short months. A very erratic and inconsistent bounce rate was stabilised (due to more traffic data) from between 50% - 70% to 32%. Organic traffic only increased by about 750% over the course of just 4 months. Average time spent on site went up by about 1 minute 30 seconds, we think this is mostly due to the massive increase of information available on the key landing pages.

100%- Bounce Rate

750%+ Organic Traffic

120%+ Time on Site

From The Client

“I've had bad experience after bad experience with all SEO companies I had tried, and I desperately needed to find a company that could just deliver what they say they would and could. I was starting to lose hope until I got on the phone to Rafid, who was very straight forward, explained things so simply and genuinely sounded like he cared. So I took the leap of faith (which is a pretty big deal for me), and boy am I glad I did! These guys consistently kept the relationship warm with me, and delivered realistically planned results which is more than I could ask for.”

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