Advanced MP3 Players

SEO Region: UK Sector: Electronics

Our Mission

Advanced MP3 Players, competing amongst the tech giants approached us with an interesting project. Their aim was to achieve great traffic levels regardless of not having the same sort of budget as the likes of the other big players in their market.

Advanced MP3 Players

What We Did

Our approach with this project was to "flank the competition" by optimising Advanced MP3 Players for clusters of longer tailed keywords around the very competitive core keywords. This definitely worked in their favour as time went on and Google updated their algorithm to easier semantically index sites' pages for the more common, longer tailed search terms that are more naturally searched by users. We did this by writing informative content on the sites landing pages, and by increasing the authority of the site in general by building relevant and authoritative links.

Our Results

Bounce Rate Bounce rate decreased by 9%
Organic Traffic Organic traffic increased by 80%
Keyword Rankings Keyword rankings improved by 20%
Social Media Traffic Social media traffic increased by 5%
Length of Visit Average length of each visit increased by 35 seconds
Average Page Views Average page views increased by 0.3 more pages
Conversion Rates Conversion rates went up by 0.5%



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