Social media marketing continues to grow in importance for businesses and is something no business with an online presence can afford to ignore. As a marketing channel, it is still in its infancy. To ensure that your business is socialising with the right people and in the right way, you need your social media marketing services to be handled by a professional agency that understands not only social media but also your business and its customers.
Why should businesses use social media?
Social Media has grown beyond its roots and is now utilised in some form by people from all walks of life, from social media professionals to teenagers, full-time mothers to old-age pensioners. By tapping into social networks you access a valuable marketing channel to communicate directly with your target demographic.
But the ubiquity of social media is not the only reason why businesses should care about it. Google and other search engines are rapidly integrating social media with their search functions. One prime example of this is the incorporation of Google+ features such as the +1, into the natural search results. As time goes on, current trends suggest that social media marketing and search engine optimisation will become inextricably linked.
Can’t we just do it in-house?
Possibly. But only if you have in-house personnel who have not only experience with social media marketing, but also the time to constantly monitor your social media accounts, continuously add new content to them and manage your interactions.
We can do all that for you, and you’ll benefit from our team’s extensive knowledge of social media and all its intricacies too. We can handle all your Facebook marketing, Twitter marketing, Google+, LinkedIn and other social accounts, but more importantly, we can bring your efforts in each together to form a coherent social media marketing strategy.
But because we are not just a social media agency, but a full-service SEO agency, we can also link up your social media marketing with all other aspects of your online presence. We can build and evolve a strategy tailored to your business that integrates your search engine optimisation, pay per click marketing and social media presence so that they complement each other as parts of a whole. And this is surely what all businesses should be aiming for.
To find out more about how we can help you with social media marketing and all other aspects of your online strategy, contact us today to discuss your needs.