Aegistra SEO Case Study

What We Did

Aehgistra's e-commerce website fortunately had many landing pages for products, categories, sub categories, information pages, etc. which were poorly populated with information rich content, so we had a lot to play with, and a lot of room for improvement. We firstly set out a content plan, to enrich all the key landing pages with useful, informative, keyword relevant content, which ended up getting Aegistra ranking for a wider range of relevant search terms which they should really be appearing for. Luckily, they didn't have many technical errors on their site, only a few tweaks here and there were required, and they also didn't have many links pointing to them which was both good and bad, as they didn't have a dominant link profile, but sometimes working on an empty canvas can be more reliable/safer with link building.