Study Aid Essays, a group helping university students at all levels with their essays, by guiding them to a passing standard. Relying mostly on handing out leaflets to students on university grounds, here's how we helped Study Aid take their focus online.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
To increase organic traffic pointing to the website
Appealing to a young and educated audience, Study Aid Essays needed to structure their content in a way that not only mentions the search terms they want to be deemed relevant for in front of Google, but also break down information around the topics of each key landing page, so that the presented content can be easily digestible by the target audience, showing exactly what they expected to find after searching for it on Google. Of course, we know that Google likes this also - this is what we call a Double SEO Whammy. The key things to take care of on the website were the relevancy of the site's pages to the search terms they wanted to appear for, and the informativeness of the content. There were a few technical errors/defects that needed to be sorted out but, they were very straight forward and easily resolved within the first couple weeks.
The next important step was to build enough authority for Study Aid Essays to overtake their competitors in the organic search results; the key to doing this was to make contact with relevant and authoritative websites in order to receive a referral from them. We targeted .edu websites amongst other student related sites, which seemed to have great effect on Study Aid's results.
Organic traffic increased by 350%. Bounce rate decreased from 65% to 32%, likewise, time spent on site increased by roughly 2 minutes and 25 seconds.
350% + Organic Hits
100% - Bounce Rate
280% + Time On Site
From The Client
“From the first few days I'd joined Go Visible, I just got the feeling that they knew what they were doing, and then what was very important is that they explained and broke things down to me in a very understandable way, so I understood and appreciated what they were doing and why they were doing it, as opposed to just being left in the dark, and being sent some progress reports every now and again which is what I got with all previous SEO companies. Very importantly though, they delivered, and made me 'go visible' on organically, which I'm very pleased about.”