Best Bulbs Direct – Case Study

SEO Region: UK Sector: Lighting

The Mission

Best Bulbs Direct from quite a competitive market with lots of well established competitors also selling all sorts of light bulbs, LED's etc. Best Bulbs Direct were suffering from a lack of traffic, and were mostly relying on AdWords to keep their online shop afloat. The mission here is to increase the organic traffic going to the site by increasing the relevancy of the site, and the authority, represented by the link profile.

What We Did

It was obvious to see what the reason was behind their organic traffic inhibition: A combination of pages that were not as relevant to their assigned keywords as they could/should have been, technical errors all over the site, and a little to no link profile. By addressing all the above, Best Bulbs Direct started to gradually appear in all the right places and increase traffic tremendously.